They are selling comfortable clothes made with organic cotton and dyed with things like clay and beet juice. Their work force is mostly domestic in that they work from home, which is admirable. Their opening letter says, "With the durability of our fabrics and a focus on designs that never quite lose their fashionability, we strive to provide you with the best for less." Forgetting that "fashionability" isn't a real word, I love that they qualify their styles with the word "quite." They don't quite go out of fashion, but almost.
"When a customer writes us that they have been wearing the same pair of Freedom Pants for 4 years, we know we have met our goal." There is so much I could say about that statement, wondering why wearing these things for four years is a source of pride being just one. They are called Freedom Pants because they provide "unrestricted movement," and they are available in nine natural colors. I'll confess that but for the elastic ankle bands, I might be tempted.
I'll also confess to becoming a "devatee" by ordering something. I couldn't resist. When my package arrives, I'll let you know if I feel free in this ensemble or if I feel like a dumpy slouch who wears socks with her Birkenstocks and spins her own alpaca yarn. I'm just on the verge of becoming that person anyway, so maybe all I need is a nudge.